Alternative Bridging introduces new processes to keep lending despite COVID-19

Jonathan Rubins Alternative Bridging Corporation

Principal lender Alternative Bridging Corporation has introduced new processes and is focussing on technology to ensure it can provide new lending during the coronavirus crisis.


The company has centralised its processes and is requesting that all enquiries be directed to a central email and telephone number.

It is then using video link technology via Microsoft Teams, Zoom and WhatsApp to carry out face-to-face conversations with both brokers and clients.

Jonathan Rubins (pictured), director at Alternative Bridging Corporation, said: “We cannot say it is business as normal but regardless of social distancing, we are open for business, albeit at least two-metres apart, to provide bridging loans and development finance, backed up by exemplary service, throughout these difficult times.

“Adapting to change and continuing to support our introducers is what we have done so for almost 30 years and remains our top priority.

“We continued to lend without interruption through 9/11, the fallout from the banking crisis of 2008 and Brexit.

“We did it then, we will do it now, and we will do it tomorrow!”

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