Brightstar launches improved site for brokers

Brightstar Financial has launched an improved website for brokers to navigate, learn more about specialist lending and engage with the firm.

Brokers can filter the latest news and articles, use the site on mobiles and tablets, watch videos focusing on specialist content from experts and quickly find the information they need via a new search bar.

Also brokers can earn their proc fee while Brightstar manages the process from advice through to completion by using the client referral facility.

Michelle Westley, head of marketing at Brightstar, said: “We’ve carried out a full and detailed analysis of browsing behaviour among other metrics which has been invaluable in creating something that is fit for our audience.

“I am fully confident that the changes will bring huge benefits for our brokers’ whilst providing them with an easy and positive journey with us from start to finish.”

Guy Stradling, director at Thinking Juice, said: “The hard work and dedication of those individuals at Brightstar has been captured in presentation of the new website – simply it brings to life their personality and desire to serve their customers in a more flexible, human and brighter way.”

Read the full story and more at Specialist Finance Introducer