Steve Walker, managing director Promise, said: ""We have been working on this since last October and this is the first step to bring all of our services together under one brand and on a single website."
Neale, who begins the role in October, is currently head of buy-to-let lending at Axis Bank UK, and was previously sales director at Magellan Homeloans.
Lendlord will add the facility for automated tax insights to its portfolio management product for landlords.
The surge of new cases has been across the whole product range including bridging, development, buy-to-let and the recently introduced holiday let and serviced accommodation solutions.
The proposed rules would require investors to give notice, potentially of up to 180 days, before their investment is redeemed.
Shawbrook Bank has returned to some of its pre-pandemic criteria and reintroduced products that had been temporarily removed.
The new brand is the first step in a number of initiatives that will be launched over the coming months.
The bridging lender has launched a flexible Light Development product, featuring interest rates from 0.79% per month.
The loan, which was completed at a flat rate of 0.89%pm with no fees over 12 months, was secured on the luxury property near Albert Embankment.
The deal was a residential bridge worth £1.3m at a loan-to-value (LTV) of 43.9%, with an estimated GDV of £4,220,000.