Hitachi Capital to rebrand as NOVUNA Business Finance
Asset finance provider Hitachi Capital Business Finance, a division of Hitachi Capital (UK) PLC, will be rebranding as NOVUNA Business Finance by April 2022.
Hitachi Capital (UK) PLC will change its name to Mitsubishi HC Capital UK PLC, following the merger earlier this year of Hitachi Capital Corporation with Mitsubishi UFJ Lease and Finance Company Limited, forming Mitsubishi HC Capital Inc.
Each of the other business divisions within Hitachi Capital UK will also operate under Mitsubishi HC Capital UK PLC’s Novuna trading style, including Novuna Consumer Finance, Novuna Personal Finance, Novuna Vehicle Solutions and Novuna Business Cash Flow (previously Invoice Finance).
According to the business, the change indicates an evolution from a manufacturing-based heritage to a global financial institution.
Geoff Maleham, managing director of Hitachi Capital Business Finance, said: “Having a trading style that is short, memorable and engaging will allow us to make a seamless transition as we enter an exciting new era for our business.
“Adopting our new brand name represents our outlook as a forward-thinking business, responding to evolving customer expectations by providing innovative solutions, including credit automation.
“Through the range of financial products we offer, we’re committed to providing outstanding service and building on the relationships we have established by working together with our network of introducers.
“As the fifth largest asset finance provider in the UK, increasing our market share year on year, the Novuna brand provides our business with a clear point of differentiation whilst leveraging the funding capability of our new multi-national parent company.”