Lendy integrates Saving Stream into brand
Peer-to-peer secured lending platform Lendy is set to integrate its investor-facing platform, Saving Stream, under the Lendy brand.
The move is aimed at simplifying its branding and to make accessing its loan-based crowdfunding platform easier and more accessible to clients. Investors and borrowers will now use the same platform and website – www.lendy.co.uk.
From next week Lendy will provide property finance and development loans to a broad range of borrowers and project types through its borrowers’ service. It will then offer users opportunities to receive an estimated future gross annual return of up to 12%, before tax, on loans they make through its new Lendy branded platform, replacing the Saving Stream brand.
Paul Riddell, head of marketing and communications, said: “We’ve always been the leaders in bringing simplicity to property investment, and our new branding reflects that.
“Unifying our lender and borrower brands together under one banner, and on a single online platform, is a step that allows us to streamline our process and make our offering simpler for the entire market.
“Lendy has proven enormously popular with both lenders and borrowers over the past year, with very strong growth in the number of lenders, number and value of loans, and the amount we’ve returned to lenders in interest.
“We’re looking forward to Lendy continuing to lead the peer-to-peer property finance market by sticking to the simple things that lenders and borrowers want – security, returns and quick decisions.”
The total amount loaned to property developers and investors through Lendy’s peer-to-peer platform has now topped £285m. Its 15,000 registered users have received £20 million of interest from the loans they have written.