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Midlands Asset Finance extends scheme to help care home workers

Financial services broker, Midlands Asset Finance (MAF), has launched the extension of its Help to Supply scheme into the care home sector.

Originally launched in April this year to provide the NHS and its staff with additional equipment, the scheme will now see MAF’s specialist healthcare division, MAF Healthcare Finance, partner with several trade associations and donate a portion of the money earned from introduced deals to The Care Workers’ Charity (CWC).

Where a new customer is introduced by a partner that has signed up to the scheme, MAF will donate 15% of the income they earn on every completed transaction, by way of a cash contribution directly to the charity.

The donations will be given to the London-based charity – which provides crisis grants to those working in the UK’s care sector – and distributed to care home workers in need across the country.

MAF’s decision to expand Help to Supply comes after the original scheme was aimed solely at the public sector, with money going into a central ‘pot’ to be dispersed amongst nominated NHS Trusts.

Mike Gascoigne, director of healthcare finance, said: “We are delighted to be supporting The Care Workers’ Charity.

“They do so much to support key workers, particularly in the current climate with COVID-19. Having spent the last 15 years working with care operators across the UK and seeing the great work they do first-hand, it is a pleasure to be able to give something back to the sector.

“No matter how small, all contributions add up and can make a massive difference to those in need.”

Karolina Gerlich, executive director of The Care Workers’ Charity, added: “We are happy that the charity will be associated with Midlands Asset Finance.

“By receiving a percentage of the income from their Help to Supply scheme, more care and support workers can receive support from the charity – which is brilliant.”

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