Nucleus Commercial Finance adds regional sales director
Nucleus Commercial Finance has appointed Riana Azam as regional sales director.
Azam will join the asset based lending team based in Leeds.
She has over 14 years’ industry experience and joins from Metro Bank where she was a business development director.
Azam has also spent time at RBS and Santander.
In her new role, Azam will be responsible for expanding the firm’s proposition in Yorkshire, with a focus on the debt funding and VC space.
Chirag Shah, chief executive of Nucleus Commercial Finance, said: “Azam brings many years of experience in the industry, having worked at several large banks.
“She will be central in supporting the expansion of Nucleus in Leeds and the surrounding areas, and her appointment further demonstrates our ambitious plans to diversify as a business and provide more flexible finance solutions to businesses in a traditionally underserved part of the country.”
Azam added: “This is an exciting move as Nucleus Commercial Finance has an excellent reputation of driving innovation in the asset based lending industry.
“Having grown up in Yorkshire, I’m committed to supporting businesses in the area and I’m looking forward to working with the team to support the local market and to champion the Northern Powerhouse.”