Pure Commercial Finance has made three senior appointments as it looks to strengthen its business development team.
The hiring of two business development managers come as part of the company’s expansion to the Midlands, London and the South East. Charlotte Rayson joins to cover the Midlands while Afsheen Gul will looks after client growth in London and the South East of England.
Rayson has more 15 years experience in the financial services industry, having worked with many high street lenders, including Santander, RBS, and Greenfield Capital. She said: “I am looking forward to bringing my financial services and customer service experiences to Pure. They have quickly developed a strong reputation among the broking and lender communities, and I am delighted to be part of their successful expansion across the Midlands.
Gul has worked within banking and commercial finance for more than five years, and has a decade of experience in business development and relationship management. Most recently Gul worked for Santander commercial and corporate banking as a relationship director, where she managed a portfolio of 100 clients.
The whole of market firm is also joined by sector specialist, Peter Caldicott, who has more than 20 years of experience in the financial services industry.
Caldicott has held numerous senior management roles, most recently as national head of Barclays commercial broker proposition, and at HSBC as national head of business development.
He said: “I am delighted to be involved with this dynamic and growing business. Pure is making a significant investment in bringing together a high calibre team, dedicated to building strong relationships with brokers and clients. I am impressed with what they have achieved already and look forward to working with them, to position Pure as the go to broker for commercial finance.
“What sets Pure apart from the pack is that, in a short space of time, they have worked with so many lenders – 32 in total, which gives them a truly whole-market offering. Coupled with a combined five decades of experience among its underwriting team, Pure is demonstrating a creative and highly effective approach to structuring commercial finance.”