Roma Finance rebrands and enhances criteria

Roma Finance has undergone a major rebrand across all channels, in addition to updating criteria across its short-term offering. 


According to the lender, the rebrand forms part of its plan to lead the short-term finance market, as well as an ambitious and sustainable growth strategy, centred on putting people before property.

Roma Finance reportedly doubled business activity last year and increased its loan book, as well as making key hires across the business, offering its customers fee-free COVID-19 loan extensions and broadening its intermediary distribution.

The bridging, development finance, buy-to-let and commercial lender has increased loan amounts on development finance to £2m and reduced bridging and refurbishment finance rates at 60% LTV to 0.65% and 0.85% respectively.

Rates across the commercial bridging range have also been reduced, now beginning at 0.99% and semi-commercial at 0.90%.

In addition, Roma has enhanced its automate valuation model (AVM) criteria on bridging finance for both purchase and refinance. These changes now allow applications up to 70% LTV and enhanced loan sizes of up to £500,000.

Scott Marshall, founder of Roma Finance, said: “Our new logo, brand and vision shows how far we’ve come since I set up the business 13 years ago, named after my late grandparents Rose and Max. We had one employee and one desk. Now we are 35 strong with representation throughout mainland UK.

“Our new brand is modern, approachable and professional and marks another step forward in achieving our ambitious growth strategy, which puts people not property at the heart of our business.

“Roma’s lending less ordinary includes personalised underwriting, a collaborative approach with brokers and their customers, and flexibility for applicants with unconventional circumstances.”


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