The Buy to Let Business rebrands as Dynamo
The Buy to Let Business/Buy to Let Club has rebranded as Dynamo in a bid to reflect its evolution as a fintech business and demonstrate its client-centric approach.
Originally launched as a digital mortgage broker by Countrywide and Blenheim Chalcot, and since being integrated into the Countrywide Financial Services group, this rebrand aims to transform it into a next generation broker and mortgage club.
This follows significant transactional uplift in the residential, protection, general insurance, commercial, bridging and second charge sectors.
Ying Tan, founder and chief executive, said: “Moving away from The Buy to Let Business brand is a bold move given its strength and reputation in the industry. We are proud of our humble beginnings and specialist heritage.
“We will not move away from these roots, however the modern mortgage market demands that we continue evolving to reflect our position in the market now, and in the future.
“Adopting the Dynamo brand was a logical choice at the perfect time.
“It has a natural synergy with our dynamic team, innovative approach and how we have advanced into more of a fin tech business.
“Dynamo has a 13-year proven track record, deep strategic relationships with lenders and an infrastructure for sustainable growth.
“I look forward to the next exciting phase in our development and competing with the biggest names from a broker and distribution perspective. We are leading the charge within our industry, evolving as the next gen broker.”
The Buy to Let Business was founded in 2006 by Ying Tan and in 2016, Countrywide plc made a significant investment in the business.
This partnership has enabled the company to undergo a rapid rate of growth and make substantial technology-based investments in processes, automation and digital transformation.
Now operating as Dynamo, the business has grown from a small serviced office in Guildford to a 13,000 sq ft building in Camberley, Surrey employing just under 200 staff.
As an increasingly tech-focused business, Dynamo has assembled a strong in-house IT team which has been instrumental in developing and integrating systems, digital solutions, algorithms and API links with lenders, mortgage tech firms and lead providers.
Dynamo said these exciting advancements will allow the mortgage consultant to focus on adding value and increasing productivity whilst getting the best outcome for clients.