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The Mortgage Lender launches Lumi branding to highlight products

The Mortgage Lender has launched Lumi, a branding that will be used to highlight products and propositions that stand out and products available for a limited time.

A blue badge including the word Lumi with a yellow circle will be used across The Mortgage Lenders marketing channels and sourcing systems.

Peter Beaumont (pictured), deputy chief executive of The Mortgage Lender, said: “The launch of Lumi builds on our success this year and marks the next stage in our evolution.

“We’re constantly striving to offer our introducer partners product choices that reflect the changing needs of customers and we wanted to be able to shine a light on parts of our proposition that are market-leading, limited editions, bright ideas or rare rates – Lumi is our way of doing that.

“Our first Lumi spotlight includes market leading rates on two-year fixes and more choices for buy-to-let brokers who are looking for lower rates and higher fees to help with tax planning and income optimisation.”

To mark the launch of Lumi The Mortgage Lender is highlighting two buy-to-let products with percentage completion fee choices for individuals and limited company applicants.

The products are available on loans of more than £200,000 and offer initial rates on 2-year fixed rate products at 70% and 75% loan-to-value (LTV).

The additional completion fee options of 2.25% for 2-year fixes and 2.5% for 5-year fixes reduce initial rates to 2.70% and 3.33% respectively at 70% LTV.

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